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	<description>Decoding Youth culture &#38; engaging Gen Z</description>
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		<title>The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</title>
		<link>https://www.20something.be/gen-z-gym-experience-great-shift/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 11:40:57 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-gym-experience-great-shift/">The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-gym-experience-great-shift/">The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>The death of the homepage: How Gen Z Is rewriting the rules of news</title>
		<link>https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 07:55:35 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
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		<category><![CDATA[Marketing]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/">The death of the homepage: How Gen Z Is rewriting the rules of news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/">The death of the homepage: How Gen Z Is rewriting the rules of news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Gen Z &#038; sport: a generation searching for balance in a world that tilts</title>
		<link>https://www.20something.be/gen-z-sport-fitness-trends-2026/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Mon, 08 Dec 2025 06:48:47 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Education]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=1878</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-sport-fitness-trends-2026/">Gen Z &#038; sport: a generation searching for balance in a world that tilts</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-sport-fitness-trends-2026/">Gen Z &#038; sport: a generation searching for balance in a world that tilts</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Sephora Kids: how Gen Alpha is shaping the future of beauty</title>
		<link>https://www.20something.be/gen-alpha-beauty-trends/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Mon, 15 Sep 2025 16:03:26 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=153</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-alpha-beauty-trends/">Sephora Kids: how Gen Alpha is shaping the future of beauty</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-alpha-beauty-trends/">Sephora Kids: how Gen Alpha is shaping the future of beauty</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Why Gen Z and Alpha buy differently in 2025</title>
		<link>https://www.20something.be/gen-z-alpha-consumer-trends-2025/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Tue, 17 Jun 2025 16:19:06 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=1534</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-alpha-consumer-trends-2025/">Why Gen Z and Alpha buy differently in 2025</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-alpha-consumer-trends-2025/">Why Gen Z and Alpha buy differently in 2025</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Gen Z and Alpha: fighting misinformation in the age of fake news</title>
		<link>https://www.20something.be/gen-z-alpha-misinformation-how-young-generations-battle-fake-news/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Tue, 08 Apr 2025 15:58:44 +0000</pubDate>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Innovation]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=434</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-alpha-misinformation-how-young-generations-battle-fake-news/">Gen Z and Alpha: fighting misinformation in the age of fake news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-alpha-misinformation-how-young-generations-battle-fake-news/">Gen Z and Alpha: fighting misinformation in the age of fake news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>How Gen Z is reshaping the future of Luxury</title>
		<link>https://www.20something.be/gen-z-future-of-luxury/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Sat, 22 Mar 2025 20:28:09 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=476</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-future-of-luxury/">How Gen Z is reshaping the future of Luxury</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-future-of-luxury/">How Gen Z is reshaping the future of Luxury</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
]]></content:encoded>
					
		
		
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		<title>AI Generation: how technology is shaping young minds</title>
		<link>https://www.20something.be/ai-generation-young-minds/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Sat, 22 Mar 2025 19:53:58 +0000</pubDate>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Innovation]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=473</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/ai-generation-young-minds/">AI Generation: how technology is shaping young minds</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/ai-generation-young-minds/">AI Generation: how technology is shaping young minds</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>How Generational Archetypes shape strategies</title>
		<link>https://www.20something.be/generational-archetypes-strategies/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Sat, 22 Mar 2025 18:34:53 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=460</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/generational-archetypes-strategies/">How Generational Archetypes shape strategies</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/generational-archetypes-strategies/">How Generational Archetypes shape strategies</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>TikTok success reasons: why competitors can’t keep up</title>
		<link>https://www.20something.be/tiktok-success-reasons/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Sat, 22 Mar 2025 17:51:46 +0000</pubDate>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Innovation]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=454</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/tiktok-success-reasons/">TikTok success reasons: why competitors can’t keep up</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/tiktok-success-reasons/">TikTok success reasons: why competitors can’t keep up</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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