Marketing - 20something https://www.20something.be/category/marketing/ Decoding Youth culture & engaging Gen Z Mon, 17 Aug 2026 12:48:44 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.4 Gen Z in the workplace: expectations, retention and what leaders need to change https://www.20something.be/gen-z-in-the-workplace-expectations-retention/ Sun, 12 Jul 2026 14:43:32 +0000 https://www.20something.be/?p=2009 The post Gen Z in the workplace: expectations, retention and what leaders need to change appeared first on 20something.

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]]> What is Gen Z? Why they are not Millennials 2.0 https://www.20something.be/what-is-gen-z-not-millennials-2-0/ Fri, 12 Jun 2026 18:47:07 +0000 https://www.20something.be/?p=1985 The post What is Gen Z? Why they are not Millennials 2.0 appeared first on 20something.

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]]> Gen Z luxury brands: why cultural relevance matters in 2026 https://www.20something.be/gen-z-luxury-brands-cultural-relevance/ Tue, 26 May 2026 18:09:21 +0000 https://www.20something.be/?p=1965 The post Gen Z luxury brands: why cultural relevance matters in 2026 appeared first on 20something.

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]]> How Generation Alpha is quietly redesigning Europe’s Economy https://www.20something.be/generation-alpha-agentic-economy-europe/ Mon, 18 May 2026 16:00:22 +0000 https://www.20something.be/?p=1956 The post How Generation Alpha is quietly redesigning Europe’s Economy appeared first on 20something.

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]]> The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave https://www.20something.be/gen-z-gym-experience-great-shift/ Wed, 15 Apr 2026 11:40:57 +0000 https://www.20something.be/?p=1937 The post The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave appeared first on 20something.

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]]> The death of the homepage: How Gen Z Is rewriting the rules of news https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/ Mon, 30 Mar 2026 07:55:35 +0000 https://www.20something.be/?p=1928 The post The death of the homepage: How Gen Z Is rewriting the rules of news appeared first on 20something.

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]]> Decoding “SNEL”: Gen Z’s secret language every leader must master https://www.20something.be/gen-z-sinel-workplace-trust-signals/ Sat, 10 Jan 2026 13:57:20 +0000 https://www.20something.be/?p=1872 The post Decoding “SNEL”: Gen Z’s secret language every leader must master appeared first on 20something.

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]]> How smartphones shaped Gen Z: What It means for workplace engagement https://www.20something.be/gen-z-mobile-work-unlock-before-you-intervene/ Tue, 06 Jan 2026 14:34:46 +0000 https://www.20something.be/?p=1900 The post How smartphones shaped Gen Z: What It means for workplace engagement appeared first on 20something.

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]]> 5 hidden truths about Gen Alpha’s digital world https://www.20something.be/gen-alpha-influencer-content/ Wed, 12 Nov 2025 09:01:58 +0000 https://www.20something.be/?p=1859 The post 5 hidden truths about Gen Alpha’s digital world appeared first on 20something.

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]]> Why Gen Z delays adulthood but leads the future https://www.20something.be/peter-pan-paradox-gen-z-workplace/ Tue, 04 Nov 2025 17:43:46 +0000 https://www.20something.be/?p=1839 The post Why Gen Z delays adulthood but leads the future appeared first on 20something.

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