Strategy - 20something https://www.20something.be/category/strategy/ Decoding Youth culture & engaging Gen Z Wed, 27 May 2026 16:03:55 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 Gen Z luxury brands: why cultural relevance matters in 2026 https://www.20something.be/gen-z-luxury-brands-cultural-relevance/ Tue, 26 May 2026 18:09:21 +0000 https://www.20something.be/?p=1965 The post Gen Z luxury brands: why cultural relevance matters in 2026 appeared first on 20something.

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]]> How Generation Alpha is quietly redesigning Europe’s Economy https://www.20something.be/generation-alpha-agentic-economy-europe/ Mon, 18 May 2026 16:00:22 +0000 https://www.20something.be/?p=1956 The post How Generation Alpha is quietly redesigning Europe’s Economy appeared first on 20something.

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]]> The death of the homepage: How Gen Z Is rewriting the rules of news https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/ Mon, 30 Mar 2026 07:55:35 +0000 https://www.20something.be/?p=1928 The post The death of the homepage: How Gen Z Is rewriting the rules of news appeared first on 20something.

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]]> Decoding “SNEL”: Gen Z’s secret language every leader must master https://www.20something.be/gen-z-sinel-workplace-trust-signals/ Sat, 10 Jan 2026 13:57:20 +0000 https://www.20something.be/?p=1872 The post Decoding “SNEL”: Gen Z’s secret language every leader must master appeared first on 20something.

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]]> 5 hidden truths about Gen Alpha’s digital world https://www.20something.be/gen-alpha-influencer-content/ Wed, 12 Nov 2025 09:01:58 +0000 https://www.20something.be/?p=1859 The post 5 hidden truths about Gen Alpha’s digital world appeared first on 20something.

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]]> Hospitality is losing Gen Z, and it’s time to wake up! https://www.20something.be/gen-z-in-hospitality/ Mon, 01 Sep 2025 14:01:39 +0000 https://www.20something.be/?p=1701 The post Hospitality is losing Gen Z, and it’s time to wake up! appeared first on 20something.

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]]> Why Gen Z & Alpha trusts Micro-Influencers over celebrities https://www.20something.be/why-gen-zalpha-trusts-micro-influencers-europe/ Fri, 20 Jun 2025 12:21:40 +0000 https://www.20something.be/?p=1625 The post Why Gen Z & Alpha trusts Micro-Influencers over celebrities appeared first on 20something.

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]]> Generation Z Europe Identity: between attachment and distance https://www.20something.be/generation-z-europe-identity/ Thu, 03 Apr 2025 16:23:51 +0000 https://www.20something.be/?p=443 The post Generation Z Europe Identity: between attachment and distance appeared first on 20something.

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]]> Why digital are reshaping Generation Z & Alpha identity https://www.20something.be/why-digital-are-reshaping-generation-z-alpha-identity/ Sun, 30 Mar 2025 16:08:19 +0000 https://www.20something.be/?p=437 The post Why digital are reshaping Generation Z & Alpha identity appeared first on 20something.

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]]> How Gen Z is reshaping the future of Luxury https://www.20something.be/gen-z-future-of-luxury/ Sat, 22 Mar 2025 20:28:09 +0000 https://www.20something.be/?p=476 The post How Gen Z is reshaping the future of Luxury appeared first on 20something.

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