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	<description>Decoding Youth culture &#38; engaging Gen Z</description>
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		<title>The rise of the Princess Boy: Why Gen Z men are demanding princess treatment</title>
		<link>https://www.20something.be/gen-z-men-princess-treatment/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 17:37:13 +0000</pubDate>
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					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-men-princess-treatment/">The rise of the Princess Boy: Why Gen Z men are demanding princess treatment</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-men-princess-treatment/">The rise of the Princess Boy: Why Gen Z men are demanding princess treatment</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Gen Z luxury brands: why cultural relevance matters in 2026</title>
		<link>https://www.20something.be/gen-z-luxury-brands-cultural-relevance/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Tue, 26 May 2026 18:09:21 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Society]]></category>
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					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-luxury-brands-cultural-relevance/">Gen Z luxury brands: why cultural relevance matters in 2026</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-luxury-brands-cultural-relevance/">Gen Z luxury brands: why cultural relevance matters in 2026</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>How Generation Alpha is quietly redesigning Europe’s Economy</title>
		<link>https://www.20something.be/generation-alpha-agentic-economy-europe/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Mon, 18 May 2026 16:00:22 +0000</pubDate>
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		<guid isPermaLink="false">https://www.20something.be/?p=1956</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/generation-alpha-agentic-economy-europe/">How Generation Alpha is quietly redesigning Europe’s Economy</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/generation-alpha-agentic-economy-europe/">How Generation Alpha is quietly redesigning Europe’s Economy</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Why are Gen Z and Millennial men becoming more conservative?</title>
		<link>https://www.20something.be/gen-z-men-becoming-more-conservative/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Sun, 10 May 2026 17:55:38 +0000</pubDate>
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		<guid isPermaLink="false">https://www.20something.be/?p=1949</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-men-becoming-more-conservative/">Why are Gen Z and Millennial men becoming more conservative?</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-men-becoming-more-conservative/">Why are Gen Z and Millennial men becoming more conservative?</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Gen Z workplace expectations: why they expose broken systems</title>
		<link>https://www.20something.be/gen-z-workplace-expectations/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Tue, 05 May 2026 10:07:14 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Work]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=1946</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-workplace-expectations/">Gen Z workplace expectations: why they expose broken systems</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-workplace-expectations/">Gen Z workplace expectations: why they expose broken systems</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</title>
		<link>https://www.20something.be/gen-z-gym-experience-great-shift/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 11:40:57 +0000</pubDate>
				<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Work]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=1937</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-gym-experience-great-shift/">The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-gym-experience-great-shift/">The Great Shift: Why your Gym isn’t ready for the 14-Year-old Wave</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>Does Generation Z still believe in God? (Updated 2026)</title>
		<link>https://www.20something.be/generation-z-belief-in-god-how-faith-is-evolving/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 18:05:53 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Society]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=470</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/generation-z-belief-in-god-how-faith-is-evolving/">Does Generation Z still believe in God? (Updated 2026)</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/generation-z-belief-in-god-how-faith-is-evolving/">Does Generation Z still believe in God? (Updated 2026)</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>The death of the homepage: How Gen Z Is rewriting the rules of news</title>
		<link>https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Mon, 30 Mar 2026 07:55:35 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Society]]></category>
		<category><![CDATA[Strategy]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=1928</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/">The death of the homepage: How Gen Z Is rewriting the rules of news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/gen-z-news-consumption-social-first-creators-ai/">The death of the homepage: How Gen Z Is rewriting the rules of news</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>From Japan to Europe: The withdrawing generation</title>
		<link>https://www.20something.be/youth-social-withdrawal-europe/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 10:27:27 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Society]]></category>
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		<guid isPermaLink="false">https://www.20something.be/?p=1924</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/youth-social-withdrawal-europe/">From Japan to Europe: The withdrawing generation</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/youth-social-withdrawal-europe/">From Japan to Europe: The withdrawing generation</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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		<title>How to get kids off their phones (the real problem isn’t screen time)</title>
		<link>https://www.20something.be/kids-off-phones-outside-environment/</link>
		
		<dc:creator><![CDATA[Benoît Vancauwenberghe]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 11:42:43 +0000</pubDate>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Society]]></category>
		<guid isPermaLink="false">https://www.20something.be/?p=1920</guid>

					<description><![CDATA[<p>The post <a href="https://www.20something.be/kids-off-phones-outside-environment/">How to get kids off their phones (the real problem isn’t screen time)</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>The post <a href="https://www.20something.be/kids-off-phones-outside-environment/">How to get kids off their phones (the real problem isn’t screen time)</a> appeared first on <a href="https://www.20something.be">20something</a>.</p>
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