Your guide to Generation Z and Alpha.
Discover how Europe’s youngest generations are growing, thinking, working, and consuming in a fast-changing world. From culture to careers, we reveal what drives them—and what brands, employers, and educators need to know.
Discover how we help brands connect with a young audience.
Latest Insights on Gen Z and Gen Alpha
Stay ahead with cutting-edge trends in youth culture, work, and communication. Discover how Gen Z and Gen Alpha are shaping industries across Europe.
Timeless youth culture trends
Revisit influential ideas and lasting perspectives to navigate the evolving world of young generations, from London to Berlin, Paris to Amsterdam.
Inspiring innovation speaker decoding Gen Z & Gen Alpha
Benoît Vancauwenberghe offers captivating keynotes and dynamic workshops focused on Gen Z and Gen Alpha insights, empowering brands to refine and elevate their strategies. Available for speaking engagements and seminars throughout Europe.
Most popular likeds
Explore the most-liked articles on Gen Z and Gen Alpha, revealing what truly resonates with today’s youth and how European brands are adapting.
What Influenced Gen Z Growing Up
What shaped Gen Z into the most connected, creative, and complex generation yet? This 2-minute video captures the significant moments—from world events and viral trends to music, tech, and pop culture—that defined life between 0 and 20 for Gen Z. From 9/11 to TikTok, from Justine Bieber to Greta Thunberg—understand the context before you try to connect.
Real voices of a new generation
From street interviews to candid conversations, hear directly from Gen Z and Gen Alpha across Europe—how they think, communicate, and shape the world.