Benoît combines research with close, continuous contact with younger generations. In 2009, he co-founded 20something, a pioneering agency where young people worked directly on real client briefs. Over the years, more than 500 young people participated. Today, he combines research, conversations with young people, and experience with leaders and organizations across Europe, an approach that also shaped his book, The Gen Z Shift.
His keynotes are not traditional lectures. They are fast-paced, visual, and interactive, combining real stories, research, video, provocative questions, and audience participation. The goal is not simply to present insights, but to create reactions, challenge assumptions, and make the audience part of the conversation