Generation Z Consulting Services Consulting Services across Europe
Understanding youth culture is no longer a “nice to have,” it’s a strategic necessity.
At 20Something, we help Leaders, brands, institutions, HR teams, and educators decode Generation Z, not through trend-chasing, but through deep cultural insight, psychological context, and data-backed strategy. We turn generational complexity into clarity so you can design products, messages, and experiences that resonate with today’s youth. Your brand doesn’t need to be louder; it must be understood.
From research and audits to strategic positioning, content ecosystems, youth engagement workshops, or Keynotes, we offer tailored services that help you connect, adapt, and lead.
We don’t just help you stay relevant, we help you move purposefully, shaping the future with the next generation, not behind them.
Discover our Youth engagement approach
Youth Marketing & Brand Strategy
Crafting clarity in a noisy world. We help brands across Europe design positioning, messaging, and campaigns that align with what Gen Z and Gen Alpha truly care about: authenticity, purpose, and aesthetic fluency. From value systems to visual codes, we translate youth culture into strategies that connect and convert.
Product & Service Innovation
Beyond the product, into the experience. Today’s youth don’t just buy things. They invest in meaning. We help you co-create and test offerings based on how younger generations think, feel, and consume, turning abstract trends into real-world impact.
Youth Research & trend report
See what’s coming before it’s here. We track youth behavior, cultural shifts, and category trends across Europe, from digital rituals to purchase expectations. Our custom reports and qualitative research turn insight into action, so you don’t just observe change, you lead it.
Employer Branding & Next-Gen Talent Strategy
Attracting young talent starts with understanding what they value. We help you build an employer brand and internal culture that resonates with Gen Z’s priorities: flexibility, purpose, autonomy, and authentic leadership. Whether you’re recruiting interns or future leaders, we align your talent strategy with the next generation’s mindset.
Talks, Keynotes & Inspiration Sessions
Ideas that challenge. Stories that shift perspective. Our keynotes and inspiration sessions spark empathy, strategy, and action, not just awareness. From youth psychology to the future of work, we equip teams, boards, and leadership groups with new ways to see the world. Explore further on our “Keynote speaker” page.
Workshops, Consulting & Masterclasses
From insight to activation — together. Our formats are designed for collaboration, speed, and clarity. Whether you’re auditing your brand, launching a new strategy, or training your team, we bring a generational lens and a hands-on process to every session. Explore further on our “Keynote speaker” page..
Unlocking the Gen Z & Alpha Mindset
For HR & People Leaders
Talent has changed. Do you have the culture to match?
Gen Z isn’t just looking for a salary; they’re seeking meaning, mental well-being, and purpose-driven leadership. Culture is no longer a perk; it’s your brand.
We help you:
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Design onboarding experiences that feel human and relevant
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Build EVP strategies aligned with Gen Z values
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Develop retention models that fuel growth and engagement
For Brand & Marketing Teams
Gen Z sees through the sell; they want to see your soul.
Authenticity isn’t a trend. It’s a survival requirement. Youth expect brands to show up with personality, take a stand, and offer value beyond product.
We work with you to:
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Craft campaigns rooted in cultural intelligence
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Create digital-native content that speaks Gen Z’s language
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Position your brand as a credible voice in the youth landscape
For CEOs & Leadership Teams
You’re not just leading a company but guiding a generational shift.
In a world shaped by uncertainty, cultural change, and shifting values, generational fluency is now core to leadership.
We equip executives to:
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Decode Gen Z workplace expectations and behavior
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Drive culture transformation with inclusion at the core
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Reimagine leadership for a multi-generational workforce
For Parents & Educators
Raising Gen Alpha means preparing them for a world we haven’t seen yet.
They’re digital natives, emotionally fluent, socially conscious, and navigating tools we never faced.
We help you:
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Understand emerging trends in youth psychology and learning
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Build critical thinking and digital resilience
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Foster healthier relationships with tech, identity, and self-expression
Ready to unlock the Gen Z & Alpha mindset?
