We build bridges between your world and the world of Generation Z
Are your managers struggling with Gen Z engagement and retention across your European offices? Our blog is the leading resource for HR professionals and business leaders seeking a strategic edge in the war for young talent. We provide actionable insights on key topics like management, leadership, recruitment strategies, employee retention, and much more. Stay informed with practical tips and expert advice to help you build stronger teams and achieve business success.
Latest Insights on Gen Z and Gen Alpha
Stay ahead with cutting-edge trends in youth culture, work, and communication. Discover how Gen Z and Gen Alpha are shaping industries across Europe.
Timeless youth culture trends
Revisit influential ideas and lasting perspectives to navigate the evolving world of young generations, from London to Berlin, Paris to Amsterdam.
The Gen Z Shift
“A reckoning with leadership itself. With rare clarity and tangible field experience, Benoît holds a ruthless mirror up to every leader who thinks they already understand.”
— Bas Moeyaert, Head of People & Culture at Loop Earplugs
Inspiring innovation speaker decoding Gen Z & Gen Alpha
Benoît Vancauwenberghe delivers captivating keynotes and dynamic workshops that focus on insights into Gen Z and Gen Alpha, empowering brands to refine and elevate their strategies. Available for speaking engagements and seminars throughout Europe.
Most popular likeds
Explore the most-liked articles on Gen Z and Gen Alpha, revealing what truly resonates with today’s youth and how European brands are adapting.
What Influenced Gen Z Growing Up
What shaped Gen Z into the most connected, creative, and complex generation yet? This 2-minute video captures the significant moments—from world events and viral trends to music, tech, and pop culture—that defined life between 0 and 20 for Gen Z. From 9/11 to TikTok, from Justine Bieber to Greta Thunberg—understand the context before you try to connect.
Real voices of a new generation.
Discover the voices of Gen Z and Gen Alpha from across Europe through candid street interviews and conversations. Learn how they think, communicate, and influence the world around them. “Gen Z on Gen Z” is the podcast that unpacks everything you need to know about this generation—so you don’t have to—brought to you by Movers+Shakers.