How AI is changing entry-level jobs

17.08.2026
Benoît Vancauwenberghe
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How AI is changing entry-level jobs

Written by Benoit Vancauwenberghe, leading expert on Generation Z & Alpha in Europe 

AI is taking over many of the tasks young employees used to do at the start of their careers. That may be good news for productivity. But it creates a new challenge for leaders: if AI does the junior work, how will Gen Z build the experience needed to become senior?

AI is changing where careers begin

Think about your own first job. You probably did a lot of work that was not particularly glamorous. Researching competitors. Preparing presentations. Summarising reports. Cleaning data. Writing first drafts. Taking notes in meetings. Today, much of that work can be done by AI in minutes. From a business perspective, that sounds like progress. And in many ways, it is. If a machine can produce a first draft faster, there is little reason to ask someone to spend half a day doing it manually. But there is a catch.

Many of these tasks were not only producing work. They were producing experience. PwC’s 2026 AI Jobs Barometer shows just how quickly entry-level work is changing. In an analysis of 2.4 million US entry-level jobs, roles highly exposed to AI were seven times more likely to require skills traditionally associated with senior employees, such as judgment, leadership, and strategic thinking. Those more “seniorized” junior roles grew 35% since 2019, while other entry-level roles declined by 10%. The first job may not be disappearing altogether. But the starting point is moving.

The boring work was also training

When a junior consultant spent hours analyzing a market, the company got an analysis. The junior got something else. They learned what mattered. A young copywriter, writing headline after headline, gradually learned why some ideas worked and others did not. A junior strategist who was reading research reports began to recognize patterns. Someone preparing a presentation learned how an argument was built. We rarely called that training. It was simply part of doing the job.

That is what makes the current AI conversation more complicated than the usual productivity debate. Some of the tasks we are removing were inefficient. But they were also building knowledge, instincts, and judgment.

McKinsey makes exactly this point in recent research on talent development. Tasks such as research, documentation, data cleanup, basic coding, and preliminary analysis are increasingly being streamlined by AI. Yet these were also the activities through which early-career employees traditionally developed professional judgment. Nobody is suggesting we should keep pointless work alive just because previous generations had to do it. But if we remove the task, we should at least ask what learning disappears with it.

AI is more powerful when you already know what good looks like

An experienced employee can use AI extremely well because they have something a junior employee is still developing: context. They know when a number looks strange. They recognize when a strategy sounds clever but does not solve the real problem. They understand the difference between a polished answer and a good answer. That is where AI becomes a powerful accelerator. For someone with experience, it can remove friction and create more time for higher-value thinking. For someone at the beginning of a career, the situation is different.

A 23-year-old can ask AI to write the presentation, analyze the market, or suggest the strategy. The result may look impressive. But looking professional and understanding the profession are not the same thing. AI can amplify judgment. It cannot simply replace the years needed to build it. And that is where leaders need to pay attention.

We are asking young employees to demonstrate critical thinking, judgment, and strategic understanding earlier in their careers, while simultaneously automating some of the experiences through which those capabilities were traditionally developed. That tension is becoming difficult to ignore.

Gen Z is not rejecting AI

This is not another story about young people being afraid of technology. Quite the opposite. Gen Z is entering the workforce at a moment when AI is already becoming a normal part of work. For many young employees, using it to brainstorm, research, translate, structure ideas, or solve problems feels completely natural.

The World Economic Forum estimates that more than one in three young workers globally are already in occupations with medium to high exposure to AI-driven task change. So the issue is not whether Gen Z will use AI. They will. The more interesting question is what kind of career path remains around that technology. Young people can be enthusiastic about AI and still wonder how they are supposed to gain experience in an organization that increasingly uses AI for tasks once assigned to beginners. Those two attitudes are perfectly compatible.

The real risk may be losing the learning

Most conversations about AI and work focus on employment numbers. Which jobs will disappear? Which professions are safe? Which skills should people learn? All valid questions. But for leaders, there is another one that deserves more attention. What happens to professional learning?

For decades, organizations had an informal apprenticeship model without necessarily calling it one. Young employees observed more experienced colleagues. They tried things themselves. They got things wrong. They received feedback. They repeated the process. A lot of expertise was built almost accidentally.AI changes that.

The danger is not that a junior uses AI to produce an answer. The danger is when getting the answer replaces understanding how the answer was created, whether it is any good, and what should be done with it. That distinction matters. Because the future employee who simply knows how to operate AI will not necessarily be the valuable one. The valuable employee will know when to trust it, when to question it, and when to ignore it. Those are human capabilities. And they still need to be learned.

Leaders need to move from task design to learning design

This is where the leadership challenge becomes practical. For years, managers designed junior jobs largely around tasks. Who can prepare the report? Who can research this? Who can make the deck? Who can update the numbers? AI can now absorb part of that workload.So the question needs to change.

Instead of asking what work is left for juniors, leaders should ask what a junior needs to experience in order to become excellent. That is a very different conversation. It means making senior thinking more visible. When an experienced manager rejects an AI-generated recommendation, explain why. When a strategy changes, show the reasoning behind the change. When a client meeting goes badly, discuss what happened. It also means using AI as part of the learning process rather than as an autopilot.

Give a young employee an AI-generated analysis and ask them to challenge it. Let them identify the weak assumptions. Ask what is missing. Make them defend a better alternative. The machine can create the first version. The young employee still needs to learn how to judge it. That is how early-career development becomes deliberate rather than accidental.

A young employee is more than a pair of hands

There is another reason leaders should be cautious about reducing young talent to a productivity calculation. A young employee is not only there to execute tasks. They also bring something organizations need to stay relevant. A different cultural reference point. New habits. New expectations. Different ways of using technology. Questions that more experienced employees may have stopped asking.

That does not mean every 22-year-old automatically understands the future better than a 52-year-old. It means generational renewal creates friction with existing assumptions. And that friction can be useful. Young employees expose organizations to the world that is arriving next. They notice behaviours, language, platforms and cultural shifts that may still sit outside the radar of senior leadership. An AI system can analyze trends. A young colleague can live inside them. That difference matters.

The value of young talent is therefore not only the work they produce today.It is also the perspective they bring into the company and the expertise they can develop for tomorrow. If organizations remove junior employees solely because AI can handle part of their workload, they may save money in one area while weakening their ability to learn in another.

Conclusion: efficiency is not the same as renewal

AI will make companies more productive. That part of the story is already happening. The bigger leadership question is what organisations decide to do with the time, capacity and money that technology frees up. If AI removes repetitive junior work, companies have an opportunity to build better first jobs rather than simply fewer first jobs.

Jobs with more mentoring. More exposure. More feedback. More responsibility. More opportunities to understand how decisions are made.Because young talent serves two purposes at once. It is developing the future professionals that a company will need later. And it is bringing new perspectives into the company today.

The organizations that win with AI will not necessarily be the ones that automate the fastest. They may be the ones who understand something more fundamental: technology can make a company more efficient, but people still drive its evolution.

Q&A

AI is more likely to replace or transform specific entry-level tasks than eliminate every junior job. Research, summarisation, documentation and basic analysis are particularly exposed. PwC’s 2026 research also suggests that many AI-exposed junior roles are becoming more demanding, with employers asking for judgement, leadership and strategic skills earlier in a career.

Many traditional junior roles contain routine cognitive work that generative AI can perform effectively. At the same time, those tasks historically gave young employees opportunities to practise, receive feedback and build professional judgement. This is why AI is affecting not only job content, but also the way expertise is developed.

Leaders should shift from task design to learning design. Instead of asking which repetitive tasks are left for juniors, organisations should identify the experiences young employees need to develop judgement, expertise and confidence. Mentoring, feedback, exposure to senior decision-making and critical use of AI become much more important.

Yes, because the value of young talent goes beyond execution. Junior employees are future experts, but they also bring different cultural references, behaviours and perspectives into an organisation. AI can increase efficiency, but generational renewal helps companies question assumptions and stay connected to a changing market.

Want to understand what Gen Z is changing next?

The arrival of Gen Z in the workplace is not simply a demographic shift. It is happening at the same time as AI, new career expectations, and new definitions of leadership are reshaping organizations.

These are the questions I explore with leadership teams and brands across Europe in my keynotes on Gen Z, Gen Alpha, and the future of work.

They are also at the heart of my upcoming book, The Gen Z Shift, about what the next generation is changing in business, leadership, and society.

Find out more about the keynotes and discover the book at thegenzshift.com.

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