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Culture
Youth behavior, social trends, identity
17.06.2025 - Benoît Vancauwenberghe
Why Gen Z and Alpha buy differently in 2025
Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.
16.05.2025 - Benoît Vancauwenberghe
Europe’s missing boys: Inside the Gen ZAlpha crisis
Gen ZAlpha boys in Europe face rising dropout, isolation, and identity loss. Here's why it matters—and what parents, HR, and educators must do now.
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02.05.2025 - Benoît Vancauwenberghe
Generation Z digital mirror: a mental health Wake-up Call
Generation Z faces a mental health crisis fueled by the digital mirror effect of social media. Explore how online identity shapes self-esteem, anxiety, and connection.
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07.04.2025 - Benoît Vancauwenberghe
Gen Z and Alpha are more divided than ever
Discover how digital tribalism is influencing Generation Z and Alpha, fueling extreme polarization through algorithm-driven echo chambers. Is it possible to bridge this growing digital divide?
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03.04.2025 - Benoît Vancauwenberghe
Generation Z Europe Identity: between attachment and distance
Explore the paradox of Generation Z's relationship with Europe: a deep emotional attachment mixed with growing cultural and political distance.
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30.03.2025 - Benoît Vancauwenberghe
Why digital are reshaping Generation Z & Alpha identity
Explore how digital ecosystems are shaping Gen Z and Gen Alpha identities in Europe, influenced by cultural fragmentation, echo chambers, and digital tribes.
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26.03.2025 - Benoît Vancauwenberghe
Sephora Kids: how Gen Alpha is shaping the future of beauty
Gen Alpha is reshaping the beauty industry earlier than ever. Discover how Sephora Kids reveals powerful shifts in youth consumer behavior and marketing.
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25.03.2025 - Benoît Vancauwenberghe
Do Gen Z believe in monogamy?
Explore Gen Z’s evolving views on monogamy and traditional relationships, and how digital culture, identity, and values are reshaping love and commitment.
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25.03.2025 - Benoît Vancauwenberghe
The Gen Z Paradox: growing up fast, feeling lost
Gen Z is growing up faster than ever yet feeling more lost than previous generations. Explore the emotional paradox shaping today's young adults.
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22.03.2025 - Benoît Vancauwenberghe
How Generation Z parents can understand TikTok culture
Help Gen Z parents decode TikTok culture, understand its influence on youth behavior, and learn how to foster healthy digital conversations with their kids.
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22.03.2025 - Benoît Vancauwenberghe
Does Generation Z still believe in God?
Explore how Generation Z’s belief in God and spirituality is shifting, blending traditional faith with new forms of meaning, identity, and community.
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22.03.2025 - Benoît Vancauwenberghe
Cancel culture: why generation Z & Alpha targeted J.K. Rowling
Discover why Generation ZAlpha targeted J.K. Rowling and how cancel culture reflects deeper societal divides. Accountability or censorship? Explore the debate.
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22.03.2025 - Benoît Vancauwenberghe
Generation Clash: Wokism vs. Conservatism
Explore how Generation Z navigates the cultural clash between wokism and conservatism. Discover the roots, reactions, and future of this ideological divide.
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22.03.2025 - Benoît Vancauwenberghe
Why Gamers make the best employees
Discover the world of gaming beyond stereotypes. Learn why Gen Z and Alpha are so hooked and how gaming is shaping future skills and careers.
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22.03.2025 - Benoît Vancauwenberghe
Why Gen Z (and your kids) are rejecting traditional careers
Wondering why your 21-year-old son or daughter is rejecting a traditional career? Discover what Gen Z in Europe really wants from work—and why it matters.
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18.03.2025 - Benoît Vancauwenberghe
From what generation is my kid? Understanding Gen Z, Alpha and Beta
Wondering what generation your child belongs to? Discover a clear guide to Gen Z, Gen Alpha, and Gen Beta — and what defines today’s youngest generations.
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