Marketing

Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.

Explore how digital ecosystems are shaping Gen Z and Gen Alpha identities in Europe, influenced by cultural fragmentation, echo chambers, and digital tribes.

Gen Alpha is reshaping the beauty industry earlier than ever. Discover how Sephora Kids reveals powerful shifts in youth consumer behavior and marketing.

Learn how to attract Gen Z talent in 2025 by understanding their values, expectations, and how companies can build workplaces that resonate with the next generation.

Discover how Gen Z is transforming the future of luxury, redefining status symbols around sustainability, individuality, and meaningful experiences.

Learn how understanding generational archetypes helps businesses, marketers, and leaders create strategies that resonate with different cohorts and anticipate future needs.

Learn how to onboard Gen Z talent in Europe with purpose, clarity, and culture. From welcome rituals to digital tools, day one matters more than ever.

Wondering why your 21-year-old son or daughter is rejecting a traditional career? Discover what Gen Z in Europe really wants from work—and why it matters.

Discover how Gen Z in Europe is redefining brand loyalty — less about points, more about purpose, values, and identity-driven engagement.

Discover why Gen Z and Gen Alpha favor brands that take a stand on social issues — and how authenticity, activism, and values shape modern brand loyalty.

Explore why the newest generation is deeply obsessed with social media, and how digital environments are reshaping youth behavior, identity, and mental health.

Discover why Generation Z might be the heroes of our time, rising to the challenges of a world in crisis and paving the way for a new era of growth.

Explore why Gen Z is captivated by TikToks and Reels, and how their passion for short, engaging content is transforming media, marketing, and education. Are you ready to connect with this dynamic audience?