Podcast

Hosted by Gen Z strategists AJ Pulvirenti and Lilia Souri, the Gen Z on Gen Z podcast provides marketers with a rare glimpse into the world’s most influential generation, straight from the voices of Gen Z themselves. Designed to help brands build meaningful connections and drive impactful results, the podcast unpacks Gen Z’s unique quirks, buying behaviors, and candid perspectives, revealing how they engage with and identify with brands. If your company is looking to make its next big move, it starts here with Gen Z on Gen Z.  Brought to you by Movers+Shakers. 
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Episode 8 – The Loneliness Epidemic and How Gen Z and Brands are Fighting It
03.09.2024 - Benoît Vancauwenberghe

Episode 8 – The Loneliness Epidemic and How Gen Z and Brands are Fighting It

Despite being the most connected generation online, many young people feel more isolated than ever. Listen to learn about the pressing issue of the loneliness epidemic and how Gen Z and forward-thinking brands are stepping up to fight this crisis.
Episode 7 – Gen Z Travel Trends and How All Brands Can Participate
06.08.2024 - Benoît Vancauwenberghe

Episode 7 – Gen Z Travel Trends and How All Brands Can Participate

Gen Z is becoming increasingly obsessed with traveling – but what’s encouraging that? Dive into Pinterest’s “Summer 2024 Travel Report” and learn how all brands– travel-oriented or not– can participate in travel trends.
Episode 6 – Pride Never Ends: The Benefits of Marketing to the LGBTQ+ Community Year-Round
23.07.2024 - Benoît Vancauwenberghe

Episode 6 – Pride Never Ends: The Benefits of Marketing to the LGBTQ+ Community Year-Round

Pride Month may be over, but inclusivity is forever. Listen in to learn the significance of Pride, what marketers have been getting wrong about it, and how embracing Pride as a year-round movement can positively impact your brand.
Episode 5 – Money Pt. 2 with Erin Confortini
03.07.2024 - Benoît Vancauwenberghe

Episode 5 – Money Pt. 2 with Erin Confortini

In Part 2 to our Money episode, learn more about Gen Z’s financial challenges and opportunities.
Episode 4 – Nostalgia with Hasbro
04.06.2024 - Benoît Vancauwenberghe

Episode 4 – Nostalgia with Hasbro

From board games to fashion to music, learn what your brand can do to take part in nostalgia marketing.
Episode 3 – Self-Expression
30.04.2024 - Benoît Vancauwenberghe

Episode 3 – Self-Expression

Learn how Gen Z expresses themselves through products, content, and their unique communities and aesthetics — and the why behind it all.
Episode 2 – Social Shopping
21.03.2024 - Benoît Vancauwenberghe

Episode 2 – Social Shopping

Learn about social shopping’s discoverability, convenience, creator commission benefits, and how your brand can tap into the fun.
Episode 1 – Money
21.03.2024 - Benoît Vancauwenberghe

Episode 1 – Money

Gen Z is in a situationship with their bank accounts, and marketers should take note.
Episode 0 – Trailer
14.03.2024 - Benoît Vancauwenberghe

Episode 0 – Trailer

Introducing Gen Z on Gen Z, the podcast that breaks down the generation so you don't have to.