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18.10.2025 - Benoît Vancauwenberghe
The Great lock-In: Why Gen Z is turning inward
Gen Z's "Great Lock-In" trend: how Monk Mode and Winter Arc on TikTok highlight a generation's pursuit of self-discipline and calm in a chaotic world.
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09.10.2025 - Benoît Vancauwenberghe
The generation that STOPPED waiting
Morocco’s Gen Z 212 movement reveals a fearless generation redefining protest, identity, and hope in a connected but unequal world.
22
30.09.2025 - Benoît Vancauwenberghe
From boss to coach: How Gen Z redefines leadership
What does Gen Z want from leaders? Why doesn’t Gen Z respect traditional authority? Gen Z doesn’t follow authority—they choose it. Learn how to adapt your leadership to earn respect, build loyalty, and keep top Gen Z talent.
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30.09.2025 - Benoît Vancauwenberghe
Gen Z overprotected and fragile: what if we let them grow up?
How overprotective parenting may be undermining Gen Z’s emotional strength—and what we can do about it.
99
02.09.2025 - Benoît Vancauwenberghe
How Gen Z is learning without school – No Teachers, No Problem
Discover how Gen Z is ditching traditional schooling and learning faster through YouTube, Discord, and real-world projects. Learn what this means for education.
52
16.08.2025 - Benoît Vancauwenberghe
Europe’s missing boys: Inside the Gen ZAlpha crisis
Gen ZAlpha boys in Europe face rising dropout, isolation, and identity loss. Here's why it matters—and what parents, HR, and educators must do now.
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14.08.2025 - Benoît Vancauwenberghe
Generation Z is “Quiet Quitting” but are you listening?
Gen Z isn’t disengaging out of nowhere. This article reveals how quiet quitting signals are already inside your team if you listen differently.
58
23.07.2025 - Benoît Vancauwenberghe
Why Gen Z values integrity over process (and how companies must adapt).
Gen Z isn’t rejecting work, they’re rejecting a culture of mixed signals. Discover how Europe’s hidden curriculum is driving young talent away, and what leaders can do to rebuild trust.
112
20.06.2025 - Benoît Vancauwenberghe
Why Gen Z & Alpha trusts Micro-Influencers over celebrities
Why Gen ZAlpha trusts micro-influencers in Europe over celebrities. Explore how this shift in trust is reshaping marketing, culture, and communication.
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17.06.2025 - Benoît Vancauwenberghe
Why Gen Z and Alpha buy differently in 2025
Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.
20
09.05.2025 - Benoît Vancauwenberghe
Gen Z Just changed the rules of work. Is your HR strategy ready?
What Gen Z wants from work in 2025 is more grounded—and more radical,than most leaders think.
91
02.05.2025 - Benoît Vancauwenberghe
Generation Z digital mirror: a mental health Wake-up Call
Generation Z faces a mental health crisis fueled by the digital mirror effect of social media. Explore how online identity shapes self-esteem, anxiety, and connection.
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08.04.2025 - Benoît Vancauwenberghe
Gen Z and Alpha: fighting misinformation in the age of fake news
Explore how Generation ZAlpha navigates the post-truth era, where misinformation, deepfakes, and echo chambers shape reality. Discover the challenges and solutions for a digitally literate future.
150
08.04.2025 - Benoît Vancauwenberghe
Zalpha Youth: caught between Gen Z and Alpha Generations
Born between eras, Zalpha youth face silent struggles with identity, tech pressure, and belonging. Discover how this micro-generation is shaping its future
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07.04.2025 - Benoît Vancauwenberghe
Gen Z and Alpha are more divided than ever
Discover how digital tribalism is influencing Generation Z and Alpha, fueling extreme polarization through algorithm-driven echo chambers. Is it possible to bridge this growing digital divide?
119
03.04.2025 - Benoît Vancauwenberghe
Generation Z Europe Identity: between attachment and distance
Explore the paradox of Generation Z's relationship with Europe: a deep emotional attachment mixed with growing cultural and political distance.
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