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Careers, recruitment, workplace trends
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Gen Z and the end of Brand Loyalty in Europe?
156
18.03.2025 - Benoît Vancauwenberghe

Gen Z and the end of Brand Loyalty in Europe?

Discover how Gen Z in Europe is redefining brand loyalty — less about points, more about purpose, values, and identity-driven engagement.
Why Gen Z in Europe is quitting traditional jobs
319
12.03.2025 - Benoît Vancauwenberghe

Why Gen Z in Europe is quitting traditional jobs

Gen Z in Europe is leaving traditional jobs behind. Discover why purpose, freedom, and wellbeing now matter more than security or status.
How Generation Z is redefining authority
203
Most read
11.03.2025 - Benoît Vancauwenberghe

How Generation Z is redefining authority

Discover how Generation Z is challenging traditional authority in families, institutions, and workplaces, demanding authenticity and collaboration over hierarchy.