Generation Z isn’t rejecting work, they’re rejecting the script

23.07.2025
Benoît Vancauwenberghe
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Generation Z isn’t rejecting work, they’re rejecting the script

What if the problem isn’t the new generation, but the old narrative?

In the decades after World War II, a silent pact governed the working world: follow the rules, stay loyal, work hard, and eventually, you’ll be rewarded. Stability, purpose, and identity came bundled with your job description. For many Boomers and Gen Xers like me, this script made sense. It wasn’t perfect, but it was coherent. Enter Gen Z. And enter silence, the sound of a generation refusing the script.

They’re not lazy. They’re not entitled. They’re just no longer willing to pretend. They see the disconnect between what companies say and what they do. They read the emotional signals behind the glossy mission statements. And they’re not impressed. To truly understand Gen Z’s workplace behavior, leaders must stop asking, “Why don’t they work like we did?” and start asking, “What are they seeing that we don’t?”

The hidden curriculum: what Gen Z sees that you don’t

Sociologists define the hidden curriculum as the unspoken emotional rules of any system. In the workplace, it’s not what’s in your onboarding slides; it’s what gets rewarded, ignored, punished, or passed over in silence.  It teaches:

  • Obedience disguised as maturity
  • Emotional suppression disguised as resilience
  • Caution disguised as professionalism

Gen Z was raised in contradiction: hyper-connection and loneliness, limitless opportunity and profound instability. They’ve developed a radar for emotional dissonance. And when your culture doesn’t match your messaging, they don’t confront. They disengage. They don’t just hear what you say, they feel what you signal.

This isn’t fragility. It’s fluency.

In a 2024 Deloitte study, 72% of Gen Z employees said they would leave a job if leadership lacked transparency, regardless of perks.

In Belgium, over 60% of Gen Z students said they regularly self-censor at work to avoid subtle backlash (KU Leuven Youth Lab, 2023). That’s not hypersensitivity. That’s emotional literacy.

They’ve watched leaders declare “well-being matters” while rewarding burnout. They’ve seen diversity celebrated in branding, not in decision-making. They know when the vibe is off—because they were raised to read between the lines.

A McKinsey report (2025) found that companies with high cultural coherence, where values and behaviors align, experience 30% higher Gen Z retention.

What they’re rejecting and why it matters

For Gen Z, work is no longer just about a paycheck. It’s about alignment. Integrity. Identity. According to a 2025 LinkedIn Workforce Survey, 68% of Gen Z employees prioritize mental well-being and value alignment over compensation when evaluating job offers. They’re not rejecting ambition. They’re rejecting workplaces that demand emotional dishonesty as the price of entry.  They’re not quitting work. They’re quitting scripts that ask them to mute their intelligence—especially their emotional intelligence.

Culture audit: the hidden curriculum vs. coherent Culture

Hidden Curriculum Coherent Culture
Stay agreeable even when unclear Clarify without fear of consequence
Don’t challenge power in public Thoughtful dissent signals commitment
Emotional control = maturity Emotional presence = credibility
Mental health is invisible Well-being is structured and visible
Feedback is delayed and coded Feedback is timely and relational
Inclusion means optics Inclusion means shared decisions
Visibility equals belonging Coherence equals belonging

(Source: 20something  “SWITCH”  leadership workshops, 2025)

What can companies do?

This isn’t a revolution. It’s a reflection. And it starts with questions:

  • What do we say we value? What do we actually reward?
  • Where do people self-censor?
  • Which silences repeat across teams?
  • When does discomfort become deflection?

This is not about coddling, it’s about coherence.

A 2023 Gallup poll showed that Gen Z reports the highest rates of disengagement when managers emphasize output over emotional safety and personal growth. So, here’s what next-level leadership looks like:

  1. Audit the Gap
    Are your values visible in how people are treated?
  2. Co-create with Gen Z
    Don’t design culture for them—build it with them.
  3. Be Emotionally Honest
    Vulnerability builds trust. Even a simple “I don’t have the answer yet” signals integrity.
  4. Elevate Psychological Safety
    Prioritize relational leadership over rigid process

The future belongs to the coherent.

Gen Z isn’t asking you to be perfect. They’re asking you to be real. They want to belong, not perform. They want meaning, not just benefits. They want to be led by humans, not slogans. They still believe in work. But they think it can be more than survival. More than performance. They believe it can be real. They’re not rejecting work. They’re rewriting the script. And for those willing to listen, it’s a script worth reading.

Q&A

The hidden curriculum refers to the unspoken emotional rules and cultural expectations that shape how employees behave at work. For Gen Z, it’s often experienced as a contradiction between what companies say they value (openness, inclusion) and what they actually reward (obedience, silence, conformity).

Gen Z employees across Europe often disengage when they perceive inconsistency between company values and real behavior. Belgian and Austrian studies show that young professionals notice when leadership lacks authenticity or psychological safety, leading them to emotionally withdraw rather than confront.

It subtly discourages vulnerability, emotional presence, and authenticity—pushing Gen Z to suppress rather than express. This undermines psychological safety and can increase anxiety, isolation, or feelings of invisibility in the workplace.

Start by identifying signal gaps: What do you say versus what you show? Redesign team culture to value emotional literacy, timely feedback, and meaningful inclusion—not just performative slogans. Listening and coherence are more powerful than perks.

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