Episode 1 – Money

Gen Z luxury brands are transforming the industry through cultural relevance, emotional connection and authenticity. Discover what luxury leaders must understand in 2026.

Generation Alpha is reshaping Europe’s economy through AI-driven habits, invisible spending, and algorithmic trust. Here’s why Europe’s “Trust Dividend” could become its biggest competitive advantage.

Recent Belgian research shows that Gen Z men are becoming more conservative on gender roles than previous generations, while young women are becoming more progressive. This widening ideological gap is reshaping politics, education, and online culture.

Gen Z isn’t avoiding gyms because they’re lazy. They’re avoiding environments that feel unsafe. The “Great Shift” explains why and how to redesign the gym experience for a new generation.

The way young people consume news has fundamentally changed. Gen Z is abandoning traditional news websites in favor of social feeds, creators, and AI-powered tools that make information faster and more relevant. This shift is not a disengagement from news, but a complete redefinition of how it is discovered, understood, and trusted.

How to get kids off their phones? The real issue isn’t screen time, it’s environment. Here’s why movement, not restriction, is the solution.