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Culture
Youth behavior, social trends, identity
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32
12.11.2025 - Benoît Vancauwenberghe
5 hidden truths about Gen Alpha’s digital world
Gen Alpha navigates TikTok and YouTube like teens, but are they ready for what they see? Discover the algorithm’s blind spot.
75
18.10.2025 - Benoît Vancauwenberghe
The Great lock-In: Why Gen Z is turning inward
Gen Z's "Great Lock-In" trend: how Monk Mode and Winter Arc on TikTok highlight a generation's pursuit of self-discipline and calm in a chaotic world.
64
09.10.2025 - Benoît Vancauwenberghe
The generation that STOPPED waiting
Morocco’s Gen Z 212 movement reveals a fearless generation redefining protest, identity, and hope in a connected but unequal world.
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15.09.2025 - Benoît Vancauwenberghe
Sephora Kids: how Gen Alpha is shaping the future of beauty
Gen Alpha is reshaping the beauty industry earlier than ever. Discover how Sephora Kids reveals powerful shifts in youth consumer behavior and marketing.
124
02.09.2025 - Benoît Vancauwenberghe
How Gen Z is learning without school – No Teachers, No Problem
Discover how Gen Z is ditching traditional schooling and learning faster through YouTube, Discord, and real-world projects. Learn what this means for education.
101
16.08.2025 - Benoît Vancauwenberghe
Europe’s missing boys: Inside the Gen ZAlpha crisis
Gen ZAlpha boys in Europe face rising dropout, isolation, and identity loss. Here's why it matters—and what parents, HR, and educators must do now.
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08.08.2025 - Benoît Vancauwenberghe
Why Gen Z refuses to climb your corporate stairs
Gen Z careers are redefining work: from career ladders vs. career lily pads, HR succession planning and the leadership pipeline future of work now depend on retaining Gen Z talent across Europe.
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23.07.2025 - Benoît Vancauwenberghe
Why Gen Z values integrity over process (and how companies must adapt).
Gen Z isn’t rejecting work, they’re rejecting a culture of mixed signals. Discover how Europe’s hidden curriculum is driving young talent away, and what leaders can do to rebuild trust.
112
20.06.2025 - Benoît Vancauwenberghe
Why Gen Z & Alpha trusts Micro-Influencers over celebrities
Why Gen ZAlpha trusts micro-influencers in Europe over celebrities. Explore how this shift in trust is reshaping marketing, culture, and communication.
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17.06.2025 - Benoît Vancauwenberghe
Why Gen Z and Alpha buy differently in 2025
Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.
64
09.05.2025 - Benoît Vancauwenberghe
Gen Z Just changed the rules of work. Is your HR strategy ready?
What Gen Z wants from work in 2025 is more grounded—and more radical,than most leaders think.
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02.05.2025 - Benoît Vancauwenberghe
Generation Z digital mirror: a mental health Wake-up Call
Generation Z faces a mental health crisis fueled by the digital mirror effect of social media. Explore how online identity shapes self-esteem, anxiety, and connection.
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07.04.2025 - Benoît Vancauwenberghe
Gen Z and Alpha are more divided than ever
Discover how digital tribalism is influencing Generation Z and Alpha, fueling extreme polarization through algorithm-driven echo chambers. Is it possible to bridge this growing digital divide?
157
03.04.2025 - Benoît Vancauwenberghe
Generation Z Europe Identity: between attachment and distance
Explore the paradox of Generation Z's relationship with Europe: a deep emotional attachment mixed with growing cultural and political distance.
302
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30.03.2025 - Benoît Vancauwenberghe
Why digital are reshaping Generation Z & Alpha identity
Explore how digital ecosystems are shaping Gen Z and Gen Alpha identities in Europe, influenced by cultural fragmentation, echo chambers, and digital tribes.
145
25.03.2025 - Benoît Vancauwenberghe
Do Gen Z believe in monogamy?
Explore Gen Z’s evolving views on monogamy and traditional relationships, and how digital culture, identity, and values are reshaping love and commitment.
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