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Articles & Insights
Services
Keynote speaker
Human Resource
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Marketing
Branding, communication, Gen Z engagement
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28.11.2025 - Benoît Vancauwenberghe
Decoding SINEL: Gen Z’s secret language every leader must master
Discover how SINEL helps build trust with Gen Z by revealing your true company culture. Learn why transparency is key to attracting the next generation of talent.
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12.11.2025 - Benoît Vancauwenberghe
5 hidden truths about Gen Alpha’s digital world
Gen Alpha navigates TikTok and YouTube like teens, but are they ready for what they see? Discover the algorithm’s blind spot.
75
04.11.2025 - Benoît Vancauwenberghe
Why Gen Z delays adulthood but leads the future
Why does Gen Z seem so ready for the future, yet hesitant to grow up? The Peter Pan Paradox, and it might explain everything you're seeing in your team right now.
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15.09.2025 - Benoît Vancauwenberghe
Sephora Kids: how Gen Alpha is shaping the future of beauty
Gen Alpha is reshaping the beauty industry earlier than ever. Discover how Sephora Kids reveals powerful shifts in youth consumer behavior and marketing.
150
01.09.2025 - Benoît Vancauwenberghe
Hospitality is losing Gen Z, and it’s time to wake up!
European hotels are struggling to attract Gen Z workers, and the old playbook no longer works. Here’s what this generation really wants from hospitality.
112
20.06.2025 - Benoît Vancauwenberghe
Why Gen Z & Alpha trusts Micro-Influencers over celebrities
Why Gen ZAlpha trusts micro-influencers in Europe over celebrities. Explore how this shift in trust is reshaping marketing, culture, and communication.
280
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17.06.2025 - Benoît Vancauwenberghe
Why Gen Z and Alpha buy differently in 2025
Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.
302
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30.03.2025 - Benoît Vancauwenberghe
Why digital are reshaping Generation Z & Alpha identity
Explore how digital ecosystems are shaping Gen Z and Gen Alpha identities in Europe, influenced by cultural fragmentation, echo chambers, and digital tribes.
142
24.03.2025 - Benoît Vancauwenberghe
How to attract Gen Z talent in 2025: what companies must know
Learn how to attract Gen Z talent in 2025 by understanding their values, expectations, and how companies can build workplaces that resonate with the next generation.
522
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22.03.2025 - Benoît Vancauwenberghe
How Gen Z is reshaping the future of Luxury
Discover how Gen Z is transforming the future of luxury, redefining status symbols around sustainability, individuality, and meaningful experiences.
123
22.03.2025 - Benoît Vancauwenberghe
How Generational Archetypes shape strategies
Learn how understanding generational archetypes helps businesses, marketers, and leaders create strategies that resonate with different cohorts and anticipate future needs.
134
22.03.2025 - Benoît Vancauwenberghe
How to onboard Gen Z employees
Learn how to onboard Gen Z talent in Europe with purpose, clarity, and culture. From welcome rituals to digital tools, day one matters more than ever.
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22.03.2025 - Benoît Vancauwenberghe
Why Gen Z (and your kids) are rejecting traditional careers
Wondering why your 21-year-old son or daughter is rejecting a traditional career? Discover what Gen Z in Europe really wants from work—and why it matters.
156
18.03.2025 - Benoît Vancauwenberghe
Gen Z and the end of Brand Loyalty in Europe?
Discover how Gen Z in Europe is redefining brand loyalty — less about points, more about purpose, values, and identity-driven engagement.
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12.03.2025 - Benoît Vancauwenberghe
Gen Z and Gen Alpha brand activism: why purpose drives loyalty
Discover why Gen Z and Gen Alpha favor brands that take a stand on social issues — and how authenticity, activism, and values shape modern brand loyalty.
227
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11.03.2025 - Benoît Vancauwenberghe
New Generation social media obsession
Explore why the newest generation is deeply obsessed with social media, and how digital environments are reshaping youth behavior, identity, and mental health.
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