Generational Expert & Keynote Speaker
I build bridges between your world and the world of Generation Z
Benoît helps brands, leaders, marketers, HR teams, and educators surpass stereotypes and trend reports. He clarifies the cultural shifts shaping Gen Z and their Alpha successors through powerful keynotes, workshops, and strategy sessions. From youth values and digital rituals to new forms of activism, anxiety, and identity, Benoît equips audiences with the insight they need to understand, connect with, and design for the future of youth.
About Benoît Vancauwenberghe
From Understanding …
Benoît Vancauwenberghe is one of Europe’s leading voices on Generation Z and Alpha. As a strategist, keynote speaker, and co-founder of 20Something, a pioneering youth-focused agency founded in 2009, he has spent over a decade decoding how young people think, consume, communicate, and shape culture.
With a background that blends sociology, marketing, psychology, and trend forecasting, Benoît transforms raw research into sharp cultural insight. He’s delivered data-driven, future-facing talks across Europe, from Cannes Lions and D&AD London to Brand Week Istanbul, Eurobest, Pandox Stockholm, and BAM Youngster Brussels.
Whether you’re a brand, institution, HR, leader, or educator, Benoît’s work helps you understand youth not as a trend but as a transformative force shaping the future of leadership, work, and society.
… to Action
Today’s youth aren’t just influencing the future but rewriting it.
In his keynotes and workshops, Benoît challenges audiences to move beyond observation and into action. He equips decision-makers, marketers, HR professionals, and educators with the insight and tools they need to engage meaningfully with Gen Z and Gen Alpha across Europe and beyond.
This isn’t about inspiration. It’s about strategy.
It’s not about following trends. It’s about anticipating cultural shifts before they break.
Discover some of our client testimonials below.
Keynotes
Discover some of testimonials below.
I had the pleasure of working with Benoît on a campaign targeting Generation Z, and his contribution was invaluable. Benoît brings a truly disruptive creativity to the table; he is not afraid to challenge conventions and propose original solutions that directly resonate with younger audiences.
What impressed me most is Benoît’s expertise: he’s a top expert in Europe on new trends and today’s youth mindset. He combines this with an exceptional knowledge of media, which allows him to adopt a global, integrated approach in both his reflections and his advice.
Pierre-Benoît Sepulchre
Chief of Staff | Strategic Advisor
Spécialiste de la Gen Z, Benoît est une personnalité créative et un analyste hors pair, capable de transformer ses idées en actions concrètes. Sa prise de hauteur, son expérience et son expertise en font une personne indispensable sur ces sujets.
Ses conférences sont non seulement inspirantes mais également très éclairantes, offrant une perspective unique et précieuse.
Eusebio Larrea
Head of Entertainment & CoProduction RTL Belgium
Benoît and I are both active in a NPO that defends human values.
The quality of his insights are of high value to the project. His experience allows us to make the right decisions and he teaches us how to communicate more efficiently to certain target groups, explaining the method and content in a very clear way. He is an expert in the generations Y and Z and has a large experience working with the younger generations.
Benoît is a great person to work with, he is committed and very target driven
Gabriel Goffoy
General Manager MINI at BMW Group Belux + Founder of Forbidden Colours NGO and fund at King Baudouin Foundation
Over the last 5 years, Benoit and I have researched together the impact of social, political, and economic crises on generations. It was a pleasure to work with Benoit.
Benoit excels at finding patterns in multiple sets of data, and put them into context. He is good at summarising key insights and make them practical for clients. Finally, he is an excellent communicator, and knows well how to make complex material and ideas accessible to large audience.
Samuel S.
Programme Manager / UCL History PhD / GMF TILN Fellow
Every meeting and workshop with Benoit is a surge of energy and creativity.
His unique understanding of Gen Z, paired with his strong expertise in traditional media, makes him a true expert in brand and audience positioning.
What sets him apart is his rare ability to blend disruptive creativity with practical, results-driven solutions.
Kim Beyns
CEO at Nostalgie, NRJ, Nostalgie+, NRJ+, Chérie / NGroup Belgium