Generational Expert & Keynote Speaker
Are you looking for a Gen Z keynote speaker who can decode what drives future generations across Europe and beyond?
Benoît helps brands, leaders, marketers, HR teams, and educators surpass stereotypes and trend reports. He clarifies the cultural shifts shaping Gen Z and their Alpha successors through powerful keynotes, workshops, and strategy sessions. From youth values and digital rituals to new forms of activism, anxiety, and identity, Benoît equips audiences with the insight they need to understand, connect with, and design for the future of youth.
About Benoît Vancauwenberghe
From Understanding …
Benoît Vancauwenberghe is one of Europe’s leading voices on Generation Z and Alpha. As a strategist, keynote speaker, and co-founder of 20Something, a pioneering youth-focused agency founded in 2009, he has spent over a decade decoding how young people think, consume, communicate, and shape culture.
With a background that blends sociology, marketing, psychology, and trend forecasting, Benoît transforms raw research into sharp cultural insight. He’s delivered data-driven, future-facing talks across Europe, from Cannes Lions and D&AD London to Brand Week Istanbul, Eurobest, Pandox Stockholm, and BAM Youngster Brussels.
Whether you’re a brand, institution, HR, leader, or educator, Benoît’s work helps you understand youth not as a trend but as a transformative force shaping the future of leadership, work, and society.
… to Action
Today’s youth aren’t just influencing the future but rewriting it.
In his keynotes and workshops, Benoît challenges audiences to move beyond observation and into action. He equips decision-makers, marketers, HR professionals, and educators with the insight and tools they need to engage meaningfully with Gen Z and Gen Alpha across Europe and beyond.
This isn’t about inspiration. It’s about strategy.
It’s not about following trends. It’s about anticipating cultural shifts before they break.
Discover some of our keynote and workshop themes featured below.
Workshops & Keynotes
Gen Z, Gen Alpha… Gen WTF?
Format: Keynote
For: Marketers, HR, Leadership teams
Why book it: You’ve heard of them, but do you get them? This eye-opening talk breaks down what these generations value, how they think, and what that means for your future.
Still “cool” in 2030?
Format: Keynote
For: Brand leaders, CMOs, innovation teams
Why book it: As outlined in this McKinsey report on Gen Z, today’s youth are reshaping how we think about identity, work, and purpose. Discover what your brand must do now to stay relevant and desirable in the eyes of tomorrow’s consumers.
They don’t want your job. They want your values.
Format: Keynote or HR Workshop
For: HR, employer branding, people & culture leaders
Why book it: Gen ZAlpha isn’t chasing careers; they’re chasing meaning, well-being, and freedom. They job-hop, demand authenticity, and expect to be heard. This session explores why they leave, what makes them stay, and how to lead them without losing your grip or top talent. It’s time to rethink leadership, culture, and what work means to them.
You talk. They scroll.
Format: Strategic Workshop (Half-day or Full-day)
For: Digital marketers, social teams, content & brand strategists
Why book it: Think your brand is speaking to Gen Z Alpha? Let’s find out. In this strategic session, we audit your current tone, content, and campaigns through a Gen ZAlpha lens. Together, we pinpoint what feels out of touch and what resonates, and rewrite your message so that it matters. Insight-led, no cringe, and fully collaborative.
Algorithm Kids, Purpose Brains
Format: Innovation Sprint / Co-Creation Workshop (1–3 days)
For: Brand teams, innovation units, marketing squads, product developers
Languages: Available in English, French, Dutch, or Spanish
Location: Delivered anywhere in Europe – on-site or off-site
With Option: Co-creation with real Gen Z / Alpha participants
Why book it: Turn Gen ZAlpha insights into fresh, relevant ideas. In this co-creation sprint, your team builds new concepts, campaigns, products, or services made to resonate with the next generation. With or without real Gen ZAlpha in the room. Available in English, French, Dutch, or Spanish — across Europe.
