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25.10.2026 - Benoît Vancauwenberghe
Why is Gen Z taking to the streets across Europe?
Why is Gen Z protesting across Europe? Explore what youth protests reveal about housing, education, trust, political voice and social media.
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25.10.2026 - Benoît Vancauwenberghe
Why is being young getting harder?
Why is being young getting harder? Explore what new US and European research reveals about Gen Z wellbeing, loneliness, money, work and confidence in the future.
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18.10.2026 - Benoît Vancauwenberghe
Does Gen Z still want children? (Part 4/4)
Europe is having fewer babies. But does that mean Gen Z no longer wants children, or that parenthood has simply become harder to make possible?
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29.09.2026 - Benoît Vancauwenberghe
Does Gen Z still dream of owning a home? (Part 3/4)
Does Gen Z want to own a home? Why is homeownership harder for Gen Z? Why does Gen Z live with parents longer? Is co-living replacing homeownership?
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22.09.2026 - Benoît Vancauwenberghe
Does Gen Z still want to get married? (Part 2/4)
Young people are marrying later, but that does not necessarily mean they want marriage less. What if marriage is shifting from obligation to choice?
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20.09.2026 - Benoît Vancauwenberghe
How Gen Z is redefining adulthood. (Part 1/4)
How is Gen Z redefining adulthood? Explore how independence, housing, money and changing life milestones are reshaping adult life for young Europeans.
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17.09.2026 - Benoît Vancauwenberghe
Is Gen Z saying goodbye to the One-Night Stand?
Is Gen Z having less casual sex? Explore why one-night stands may be declining and what this reveals about dating, commitment and relationships.
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03.09.2026 - Benoît Vancauwenberghe
Does Gen Z still believe in politics?
Discover how Gen Z in Europe engages with politics today, from voting habits and protests to where they get their news and what they want from their leaders.
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28.08.2026 - Benoît Vancauwenberghe
Why more young Europeans want to work for themselves
Why do so many young Europeans want to work for themselves? Explore what Gen Z’s interest in self-employment reveals about autonomy, risk and the future of work.
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25.08.2026 - Benoît Vancauwenberghe
The diploma Is no longer the finish line
The diploma is no longer the finish line. Discover how AI, self-learning and new workplace skills are reshaping education for Gen Z.
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20.08.2026 - Benoît Vancauwenberghe
Why Gen Z is falling back in love with real life
Gen Z still uses dating apps, but swipe fatigue is growing. Discover why young singles are rediscovering real-life dating and unfiltered connection.
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17.08.2026 - Benoît Vancauwenberghe
How AI is changing entry-level jobs
AI is reshaping Gen Z’s first jobs. Discover why automating junior work may also remove the learning that creates tomorrow’s senior talent.
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21.07.2026 - Benoît Vancauwenberghe
The best way to understand Gen Z? Become the intern.
Want to understand Gen Z? Research shows the patterns, but proximity reveals the why. What I learned from 20something and living alongside young people.
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12.07.2026 - Benoît Vancauwenberghe
Gen Z in the workplace: expectations, retention and what leaders need to change
Gen Z in the workplace is often discussed as a management problem. But the real issue may be that organisations are reading new employee signals through outdated systems.
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01.07.2026 - Benoît Vancauwenberghe
What is Gen Alpha? Years, age range, traits and what comes next
What is Gen Alpha? Discover the Gen Alpha years, age range, emerging traits, differences from Gen Z, and the forces shaping this generation.
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20.06.2026 - Benoît Vancauwenberghe
Gen Z and Gen Alpha slang explained: meanings, origins and the 2026 list
Gen Z slang and Gen Alpha slang explained: meanings, origins, 67, rizz, brain rot and an updated 2026 slang words list for brands and parents.
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