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17.09.2026 - Benoît Vancauwenberghe
Is Gen Z saying goodbye to the One-Night Stand?
Is Gen Z having less casual sex? Explore why one-night stands may be declining and what this reveals about dating, commitment and relationships.
54
15.09.2026 - Benoît Vancauwenberghe
How Gen Z is redefining adulthood. (Part 1/4)
How is Gen Z redefining adulthood? Explore how independence, housing, money and changing life milestones are reshaping adult life for young Europeans.
88
03.09.2026 - Benoît Vancauwenberghe
Does Gen Z still believe in politics?
Discover how Gen Z in Europe engages with politics today, from voting habits and protests to where they get their news and what they want from their leaders.
32
28.08.2026 - Benoît Vancauwenberghe
Why more young Europeans want to work for themselves
Why do so many young Europeans want to work for themselves? Explore what Gen Z’s interest in self-employment reveals about autonomy, risk and the future of work.
61
25.08.2026 - Benoît Vancauwenberghe
The diploma Is no longer the finish line
The diploma is no longer the finish line. Discover how AI, self-learning and new workplace skills are reshaping education for Gen Z.
101
20.08.2026 - Benoît Vancauwenberghe
Why Gen Z is falling back in love with real life
Gen Z still uses dating apps, but swipe fatigue is growing. Discover why young singles are rediscovering real-life dating and unfiltered connection.
56
17.08.2026 - Benoît Vancauwenberghe
How AI is changing entry-level jobs
AI is reshaping Gen Z’s first jobs. Discover why automating junior work may also remove the learning that creates tomorrow’s senior talent.
54
21.07.2026 - Benoît Vancauwenberghe
The best way to understand Gen Z? Become the intern.
Want to understand Gen Z? Research shows the patterns, but proximity reveals the why. What I learned from 20something and living alongside young people.
109
12.07.2026 - Benoît Vancauwenberghe
Gen Z in the workplace: expectations, retention and what leaders need to change
Gen Z in the workplace is often discussed as a management problem. But the real issue may be that organisations are reading new employee signals through outdated systems.
780
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01.07.2026 - Benoît Vancauwenberghe
What is Gen Alpha? Years, age range, traits and what comes next
What is Gen Alpha? Discover the Gen Alpha years, age range, emerging traits, differences from Gen Z, and the forces shaping this generation.
876
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20.06.2026 - Benoît Vancauwenberghe
Gen Z and Gen Alpha slang explained: meanings, origins and the 2026 list
Gen Z slang and Gen Alpha slang explained: meanings, origins, 67, rizz, brain rot and an updated 2026 slang words list for brands and parents.
60
12.06.2026 - Benoît Vancauwenberghe
What is Gen Z? Why they are not Millennials 2.0
Gen Z is not simply a younger version of Millennials. Discover the years, mobile childhood, cultural shifts, and operating system that shaped them.
301
03.06.2026 - Benoît Vancauwenberghe
The rise of the Princess Boy: Why Gen Z men are demanding princess treatment
Why are Gen Z men asking for Princess Treatment? Explore the rise of the Princess Boy trend, emotional reciprocity, modern dating expectations and relationship equality.
180
26.05.2026 - Benoît Vancauwenberghe
Gen Z luxury brands: why cultural relevance matters in 2026
Gen Z luxury brands are transforming the industry through cultural relevance, emotional connection and authenticity. Discover what luxury leaders must understand in 2026.
99
18.05.2026 - Benoît Vancauwenberghe
How Generation Alpha is quietly redesigning Europe’s Economy
Generation Alpha is reshaping Europe’s economy through AI-driven habits, invisible spending, and algorithmic trust. Here’s why Europe’s “Trust Dividend” could become its biggest competitive advantage.
534
10.05.2026 - Benoît Vancauwenberghe
Why are Gen Z and Millennial men becoming more conservative?
Recent Belgian research shows that Gen Z men are becoming more conservative on gender roles than previous generations, while young women are becoming more progressive. This widening ideological gap is reshaping politics, education, and online culture.
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