Articles & Insights
Services
Keynote speaker
Book
Human Resource
Contact
Articles & Insights
Services
Keynote speaker
Book
Human Resource
Contact
Culture
Youth behavior, social trends, identity
Images designed with next-gen intelligence.
211
25.03.2026 - Benoît Vancauwenberghe
From Japan to Europe: The withdrawing generation
Youth social withdrawal is no longer a Japanese phenomenon. From "hikikomori" to rising disengagement in Europe, this article explores why a new generation is quietly stepping back from society and what it means for parents and leaders.
189
24.03.2026 - Benoît Vancauwenberghe
How to get kids off their phones (the real problem isn’t screen time)
How to get kids off their phones? The real issue isn’t screen time, it’s environment. Here’s why movement, not restriction, is the solution.
234
10.01.2026 - Benoît Vancauwenberghe
Decoding “SNEL”: Gen Z’s secret language every leader must master
Discover how SNEL helps build trust with Gen Z by revealing your true company culture. Learn why transparency is key to attracting the next generation of talent.
102
06.01.2026 - Benoît Vancauwenberghe
How smartphones shaped Gen Z: What It means for workplace engagement
Gen Z workplace challenges and digital upbringing. Learn to decode their digital-first habits and communication styles to build a stronger, more innovative team.
478
15.12.2025 - Benoît Vancauwenberghe
Do video games make Gen Z smarter or more distracted?
Are video games hurting Gen Z's attention span or boosting their focus? Discover the science behind learning, distraction, and digital natives.
124
Most read
08.12.2025 - Benoît Vancauwenberghe
Gen Z & sport: a generation searching for balance in a world that tilts
New data reveals how Gen Z is redefining sport, movement and well-being. A clear, research-based look at their habits, motivations and the future of fitness.
456
12.11.2025 - Benoît Vancauwenberghe
5 hidden truths about Gen Alpha’s digital world
Gen Alpha navigates TikTok and YouTube like teens, but are they ready for what they see? Discover the algorithm’s blind spot.
1259
Most liked
Most read
18.10.2025 - Benoît Vancauwenberghe
The Great lock-In: Why Gen Z is turning inward
Gen Z's "Great Lock-In" trend: how Monk Mode and Winter Arc on TikTok highlight a generation's pursuit of self-discipline and calm in a chaotic world.
258
09.10.2025 - Benoît Vancauwenberghe
The generation that STOPPED waiting
Morocco’s Gen Z 212 movement reveals a fearless generation redefining protest, identity, and hope in a connected but unequal world.
981
Most liked
Most read
15.09.2025 - Benoît Vancauwenberghe
Sephora Kids: how Gen Alpha is shaping the future of beauty
Gen Alpha is reshaping the beauty industry earlier than ever. Discover how Sephora Kids reveals powerful shifts in youth consumer behavior and marketing.
670
Most liked
02.09.2025 - Benoît Vancauwenberghe
How Gen Z is learning without school – No Teachers, No Problem
Discover how Gen Z is ditching traditional schooling and learning faster through YouTube, Discord, and real-world projects. Learn what this means for education.
432
16.08.2025 - Benoît Vancauwenberghe
Europe’s missing boys: Inside the Gen ZAlpha crisis
Gen ZAlpha boys in Europe face rising dropout, isolation, and identity loss. Here's why it matters—and what parents, HR, and educators must do now.
402
08.08.2025 - Benoît Vancauwenberghe
Why Gen Z refuses to climb your corporate stairs
Gen Z careers are redefining work: from career ladders vs. career lily pads, HR succession planning and the leadership pipeline future of work now depend on retaining Gen Z talent across Europe.
390
23.07.2025 - Benoît Vancauwenberghe
Why Gen Z chooses integrity over rules (and how businesses can keep up)
Discover why Gen Z is pushing back against workplace culture and how Europe's hidden curriculum is impacting young talent. Learn how leaders can rebuild trust.
1203
Most liked
Most read
20.06.2025 - Benoît Vancauwenberghe
Why Gen Z & Alpha trusts Micro-Influencers over celebrities
Why Gen ZAlpha trusts micro-influencers in Europe over celebrities. Explore how this shift in trust is reshaping marketing, culture, and communication.
787
Most liked
Most read
17.06.2025 - Benoît Vancauwenberghe
Why Gen Z and Alpha buy differently in 2025
Discover why Gen Z (1995–2009) and Gen Alpha (2010–2024) demand more than products they want values. From sustainability to algorithmic influence, here’s how youth are reshaping consumption in 2025.
Previous
1
2
3
4
Next