Society

Social issues, activism, politics, cancel culture
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Do Gen Z believe in monogamy?
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25.03.2025 - Benoît Vancauwenberghe

Do Gen Z believe in monogamy?

Explore Gen Z’s evolving views on monogamy and traditional relationships, and how digital culture, identity, and values are reshaping love and commitment.
The Gen Z Paradox: growing up fast, feeling lost
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25.03.2025 - Benoît Vancauwenberghe

The Gen Z Paradox: growing up fast, feeling lost

Gen Z is growing up faster than ever yet feeling more lost than previous generations. Explore the emotional paradox shaping today's young adults.
How to attract Gen Z talent in 2025: what companies must know
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24.03.2025 - Benoît Vancauwenberghe

How to attract Gen Z talent in 2025: what companies must know

Learn how to attract Gen Z talent in 2025 by understanding their values, expectations, and how companies can build workplaces that resonate with the next generation.
How Generation Z parents can understand TikTok culture
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22.03.2025 - Benoît Vancauwenberghe

How Generation Z parents can understand TikTok culture

Help Gen Z parents decode TikTok culture, understand its influence on youth behavior, and learn how to foster healthy digital conversations with their kids.
Does Generation Z still believe in God?
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22.03.2025 - Benoît Vancauwenberghe

Does Generation Z still believe in God?

Explore how Generation Z’s belief in God and spirituality is shifting, blending traditional faith with new forms of meaning, identity, and community.
TikTok success reasons: why competitors can’t keep up
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22.03.2025 - Benoît Vancauwenberghe

TikTok success reasons: why competitors can’t keep up

Discover the real reasons behind TikTok’s explosive success — and why platforms like Instagram, YouTube, and Facebook are struggling to replicate its magic.
Unlocking Gen Z: tips to boost workplace engagement
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22.03.2025 - Benoît Vancauwenberghe

Unlocking Gen Z: tips to boost workplace engagement

Learn how to boost Gen Z workplace engagement by aligning with their values, offering growth opportunities, and creating a culture of trust and flexibility.
Cancel culture: why generation Z & Alpha targeted J.K. Rowling
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22.03.2025 - Benoît Vancauwenberghe

Cancel culture: why generation Z & Alpha targeted J.K. Rowling

Discover why Generation ZAlpha targeted J.K. Rowling and how cancel culture reflects deeper societal divides. Accountability or censorship? Explore the debate.
Generation Clash: Wokism vs. Conservatism
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22.03.2025 - Benoît Vancauwenberghe

Generation Clash: Wokism vs. Conservatism

Explore how Generation Z navigates the cultural clash between wokism and conservatism. Discover the roots, reactions, and future of this ideological divide.
Why Gamers make the best employees
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22.03.2025 - Benoît Vancauwenberghe

Why Gamers make the best employees

Discover the world of gaming beyond stereotypes. Learn why Gen Z and Alpha are so hooked and how gaming is shaping future skills and careers.
Why Gen Z (and your kids) are rejecting traditional careers
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22.03.2025 - Benoît Vancauwenberghe

Why Gen Z (and your kids) are rejecting traditional careers

Wondering why your 21-year-old son or daughter is rejecting a traditional career? Discover what Gen Z in Europe really wants from work—and why it matters.
From what generation is my kid? Understanding Gen Z, Alpha and Beta
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18.03.2025 - Benoît Vancauwenberghe

From what generation is my kid? Understanding Gen Z, Alpha and Beta

Wondering what generation your child belongs to? Discover a clear guide to Gen Z, Gen Alpha, and Gen Beta — and what defines today’s youngest generations.
From LGBT to LGBTQIA+: How Generation Z is redefining identity
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18.03.2025 - Benoît Vancauwenberghe

From LGBT to LGBTQIA+: How Generation Z is redefining identity

Explore the evolution of gender and sexuality terminology, from LGBT to LGBTQIA+, as society embraces a more inclusive and nuanced understanding of identity.
New Generation social media obsession
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11.03.2025 - Benoît Vancauwenberghe

New Generation social media obsession

Explore why the newest generation is deeply obsessed with social media, and how digital environments are reshaping youth behavior, identity, and mental health.
Generation Z: the heroes of our time?
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11.03.2025 - Benoît Vancauwenberghe

Generation Z: the heroes of our time?

Discover why Generation Z might be the heroes of our time, rising to the challenges of a world in crisis and paving the way for a new era of growth.
Gen Z Hybrid Identity: blending real and virtual lives
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11.03.2025 - Benoît Vancauwenberghe

Gen Z Hybrid Identity: blending real and virtual lives

Discover how Gen Z’s hybrid identity blends real-world experiences with digital life, reshaping connection, self-expression, and cultural norms.